"We've been heading down this road for five years," said Weiss. sports are scrambling to reach the more global market, and dollars. And with growing satellite and digital cable broadcasts around the world, all the major U.S. Weiss said that the greater international attention will help Nascar attract foreign sponsors who probably never looked at the sport in the past as a way of reaching American consumers. Reaching new fans is important for Nascar, which saw its average television audience retreat slightly last year. We might not keep them all, but we'll be able to keep more than a few of them." ![]() "The Formula One fan, who is perhaps anti-Nascar, now have a reason to watch. "He's such a big star in the Formula One world, it's opened up a lot of the sports broadcasters in a lot of these countries," Weiss said. He said Daytona is also getting more attention from overseas sports broadcasters this year than ever before. Robbie Weiss, managing director of Nascar International, said Montoya will help eliminate some of the disdain that many Formula One fans have for Nascar, which runs on oval tracks instead of twisting roads. The top game in what we call football, the Super Bowl, was ranked No. Initiative Sports Futures, which tracks global viewership of sporting events, puts the total viewership for the 2006 Brazilian Grand Prix at 154 million, much of it in Europe, which made it the fourth-most watched sporting event last year, behind only the World Cup soccer championship match, the Winter Olympics' opening ceremony and the European Champions League final in soccer (what they call football there, of course). And he has fan Web sites all over the world, including one in Russian."įormula One, which gets virtually no attention in the United States, is one of the world's premier sports. "Our Web site has been visited by fans in well over 100 countries, and more than 40 percent of the traffic is coming from outside the U.S. "He brings a worldwide appeal," said Olguin. John Olguin, spokesman for Chip Ganassi Racing, said that the increased interest in the team isn't just from his Spanish speaking fans in Colombia or in the United States. It also will show all 35 races of Nascar's Busch Series, the level of competition just below the sport's top circuit Nextel Cup.Īnd on March 4, ESPN Deportes' Spanish-language broadcast of the Busch series race from Mexico City, in which Montoya is set to compete, will air on ESPN's main network, the first time ESPN has carried the Spanish-language coverage of a sporting event on its flagship channel.Ĭhip Ganassi Racing, the team that Montoya is driving for, and for which he was formerly a driver on one of the Indy car circuits in 19, didn't even have a Spanish language version of its Web site until Montoya signed with them last July year with an eye towards racing for the Nextel Cup. sports leader, lists Nascar as the third choice among its menu of racing circuits, behind Formula One and the Indianapolis Racing League.īecause News Corp.'s ( Charts) Fox has the rights for the Daytona through 2014, Nascar's most popular race won't even have a Spanish language broadcast here during that time.īut with Walt Disney's ( Charts) ESPN and ABC units once again becoming a Nascar broadcaster this year, replacing General Electric's ( Charts) NBC during the second half of the season, ESPN Deportes will be broadcasting those races as well. The Web site for ESPN Deportes, the Spanish language unit of the U.S. racing fans are Nascar fans, that's not necessarily the case for the Spanish-speaking race fans. American Football, mainly NFL, is followed by almost every American and is a prime topic to spark a conversation at gatherings.And while viewership numbers mean it's safe to assume that most English speaking U.S. This year the sport saw an average stadium attendance of around 67,000 per game. The NFL presently has the highest TV viewership subscriptions and match attendances in the US. NFL quarterbacks like Joe Montana, Johnny Unitas, Dan Marino, Tom Brady and Brett Favre have a huge fan following in America and are some of the most popular sporting personalities in America. Whether it be local high school, college football or professional football, the game draws millions of spectators all over the country. Even the Super Bowl’s halftime performances are more popular and addressed than the NBA Finals. ![]() The Super Bowl is the most anticipated and awaited game in America every year. The sport attracts a lot of money and fame, most of the players on the highest-paid athletes in the World are American Football Players. The sport is also known as Gridiron and is very popular in Southern areas of America, Like California, Florida, and Texas. American Football competitions are majorly Organised under the National Football League(NFL). American Football is the 9th Most Popular Sport in the World. American Football is the most popular and watched sport in America.
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